Website Submission has become an essential factor of search engine optimisation.
Having your site submitted to the many free and paid directories has beneficial results for any site.
Getting listed in directories will benefit your website as gaining a link listing will oftentimes be found by search engines when these directories are crawled.
Site submission to directories is part of preparing, and the ongoing promotion of a website to improve its position in search engines and getting your very own website crawled by the search engines, enabling them to find fresh and updated content.
By having your website crawled regularly from direct links to your site, you are providing it with the opportunity of having pages appear in search engine results.
When submitting your site to directories, it is wise to note that offsite optimisation is as important as any onsite optimisation that is undertaken.
Below we take a look at a simple website submission to a directory of a holiday site selling cheap holidays and, what it should generally look like when entering your information on the directory submission form:
URL: http://www.late-holiday-bargains.com
Title: Late Holiday Deals
Meta Description: Visit Late Holiday Bargains for great value cheap holidays and package late deals for all summer sun and ski holidays abroad.
Meta Keywords: cheap package holidays, holiday bargains, package holidays, late deals, ski holidays, holidays abroad
Description: Late Holiday Bargains offers a wide range of cheap summer sun and winter holiday bargains to European and Worldwide destinations. Visit our website now for great deals on all packages abroad including Spain, Cyprus, Portugal, the Caribbean, Egypt and more.
Deeplink Title 1: Last Minute Holidays
Deeplink URL 1: http://www.late-holiday-bargains.com/Holiday
Deeplink Title 2: Bargain Holidays
Deeplink URL 2: http://www.late-holiday-bargains.com/Bargain_Holidays
Deeplink Title 3: Ski Holidays
Deeplink URL 3: http://www.late-holiday-bargains.com/Ski
Category: Holidays (this category may be a sub category of the Travel category)
In the above directory submission example, we have also added deeplinks. From the example shown, it is easy to recognise that a deeplink is a link to the inner pages of a website. Not all directories allow deeplinks to be submitted; however these are an excellent addition for having a website’s inner pages crawled.
Whilst submitting to the many 1000’s of directories online can be beneficial for having your website rank higher in search engines, it can also be damaging, not to mention a sheer waste of time and money.
If you build too many backlinks overnight, search engines such as Google, Yahoo and MSN/Live may well pick up on this when their robots do their crawling and penalise your site as a result of unethical link building.
By keeping your website submission in the directory submission area to building relevant backlinks, you are effectively concentrating on the areas that are most beneficial to your website promotion.
If you own a UK website or have a website which you are promoting to a UK audience, it is essential to submit your site to quality search engine friendly UK directories as this will hold more value in search engines as opposed to submission to just any directories.
