Website Promotion – How to promote a website

If you own a website and are wishing to promote it then look no further as we have listed some of the best ways to get your site promotion off the ground.

When promoting your website, one of the most important aspects to know, and remember, is who you’re targeting your website to.

Website promotion, one must also remember is the continuing work undertaken to drive targeted traffic to a website so that visitors can use its online services or buy products and generate sales.

Many natural techniques of promoting a website include adding unique content to your site, search engine optimisation (also referred to as SEO), directory submission, press releases and more.

Below we have listed many ways to promote your website from the basics to the more advance promotional methods.

Depending on the type of website you own and would like to promote, you must choose carefully which methods would be most beneficial to your site promotion.

Do use:

• Submit your website URL to search engines
• Seek quality related websites for advertising on using all the major search engines
• Add your website URL to all your business stationery
• Write press releases or have them written for you and submitted to the press
• Start a blog. Blogs are excellent for writing about your field of expertise and new content created is generally picked up by all the Major search engines which in turn will bring you good targetted traffic to your website.
• Ensure your website has good flowing content throughout
• Write unique articles about your products and services and submit them to article submission websites with a credit link back to your website.
• Submit reviews of your site to the media such as news and online magazine websites
• Join topic related forums and add a link in your signature to your website
• Submit to directories in categories that relate to your website
• Start an affiliate program to help boost the traffic to your website and generate sales
• Submit your website to specialist niche related directories
• Advertise in local and national newspapers
• Support charities by making donations and have them give support credit back to your website
• Buy text link adson other website’s or company email newsletters
• Prompt users to your website to subscribe to RSS Feeds or sign up to your own email newsletter
• Announce great contests and giveaways in your email newsletter to drive visitors back to your website
• Advertise your website on search engines using Pay Per Click (PPC) ads
• Have your products listed is popular shopping comparison and auction websites

Do not use:
They have been tried, are general a waste of money and do not reap any results.

• Traffic Exchange programs
• Automated Link Exchanges
• Link farms
• Buy redirected traffic
• Offers of submission to 1 million directories and search engines
• Offers of top ten search engine results

FFA links – Free For All

Travel Website Promotion example

As an example website we would like to promote here to give you some idea of a good website promotion, we will take a travel and holiday website that sells package holidays, hotel bookings, cheap flights, travel insurance, car hire and ski holidays.

Because of the grand scale that a travel website can be in terms of content pages, if the website is optimised correctly and the content is unique then the website has a high probability of gaining free targeted traffic directly from search engines when keyword searches are performed.

The travel industry in the UK is one of the largest industries online therefore competition for sales is very high and search engine keyword searches are very competitive amongst travel websites.

To ensure that our travel website is gaining good market share an excellent website promotion campaign is required.

Oftentimes and for a website of this nature, internet marketers are brought in to handle the promotional side of things leaving the website owners to concentrate on what they do best – add content and make sales.

Ensuring the website is search engine optimised for free search engine traffic (this is priceless), then the following are what we would do to promote our travel and holiday website.

• Start an affiliate program using a top affiliate program such as Affiliate Future, Commission Junction or Trade Doubler
• Pay per click campaign such as Google Adwords
• Price comparison websites such as Cheap Flights, Travel Supermarket, Travel Zoo, Teletext Holidays and Kelkoo
• Advertise on TV Teletext such as Teletext Holidays for holiday, hotels, cottages, car hire and more products and services
• Submit to travel and holiday directories
• Submit to the travel and holiday categories of general directories
• Write excellent press releases and submit to press release websites
• Advertise on other high traffic travel related websites such as Trip Advisor
• Start a blog – excellent for receiving more free search engine traffic

The above are just some of the areas of website promotion a travel and holiday website would benefit from.

Of course, there are more ways of promoting a website – some more successful than others. Please check back regularly for more in depth website promotion information.