Video Marketing
Category: Website Promotion
Video marketing is becoming an increasingly powerful website marketing tool.
Video messages and tutorials are an extremely cost effective method of communication and are being used evermore to convey messages to deliver an immediate impact in the shortest possible time-frame.
Many people are now choosing to use video marketing for their website to effectively market a product or service thus making it easier to captivate an audience and bring more users to the site.
Professional and well presented videos can be used to capture the consumer’s attention and convey an instantaneous message in a visually appealing way.
Whilst it is well known that we all have our own preferential methods of receiving communications, there is no better way to explain, via a short video clip to show what is available or on offer at your site.
Although this marketing tactic is the latest method of website communication, producing a video is not as easy as it sounds. Especially when taking into consideration that the video must have excellence in presentation and be of the highest quality.
A video as a communication tool requires a specific skill for it to be a successful – ‘effective marketing’. Poor quality and unprofessional videos can cause more damage to a site than not having one at all.
Video messages provide a unique opportunity to grab new users and potential visitor’s attention to your site. By giving them a brief insight, once they are on your site they are more likely to stay and see what is on offer, perform searches and more.
Videos can also be used in conjunction with email marketing where fast loading video clips and scrolling banners can be used to create visual impact in a brief and timely manner to people on a subscriber list. This can effectively harness the potential of showcasing products and services available and bring visitors back to your site.
A video message can also be search engine optimised in a very similar way to the everyday search engine optimisation.
It is said that search engines, in particularly Google, love videos and that it is an essential of SEO to prepare and present them in a way which enables search engines to actively locate and index the video/s for their search results.
This can be achieved by using keywords in the title, using anchor text if the video itself is linked to from other pages of the website and by submitting the video to appropriate video broadcasting websites such as the highly popular YouTube or, Google Videos.
Adding the site’s URL should always be included in static text at the bottom of the video to utilise every possible opportunity to redirect users back to your website.
As with the majority of internet marketing strategies, there is little point in making a video message, putting it on to a website and waiting to see what happens.
A great source to use for every video is YouTube where you can market your site freely and drive highly targetted traffic to your website.
tongyun
23 Sep 2009
The nice thing about this is that if you don’t want your face plastered on the Internet for the world to see, you don’t have to do it that way. I’ve seen everything from PowerPoint presentations to people using software like Camtasia to capture tutorials done on your computer.
Orrymain
25 Sep 2009
This is so very true. Video marketing is the easiest way of getting your message across these days. You Tube is exploding. It works.
busybee
30 Sep 2009
I’m one of those people who would rather read then to watch a video, however I know that I am in the minority. That’s why I’m working on turning some of my articles into video for further reach. I’m just working on the power point right now as then you can also submit to slide directories for more mileage.
tongyun
2 Oct 2009
Busybee’s preference of reading over watching a video states a very important point in Internet marketing. That is, you have to market to everyone otherwise you’ll lose out on potential customers. For someone like busybee, I’d have a well written blog that would hopefully maintain interest.
vttop
5 Oct 2009
Videos , if created professionally, are definitely more interactive than an article or email and gets the customer’s focused attention towards the message being delivered. Hence, it probably shouldn’t come as a surprise that video marketing has a much higher conversion rate. However, a fact that mustn’t be ignored is that many internet users , who are also potential customers , are on a slow connection and are not very keen to watch a video because it slows down other applications on their computers. If that problem can be effectively addressed , then the site could possibly increase the it’s profitability. Nevertheless, video marketing has evolved as an extremely effective way of internet marketing.
Orrymain
6 Oct 2009
I agree with tonygun that you do have to market to everyone. Also, even when dealing with video marketing consumers who prefer it, you have to remember that everyone is on different levels of technology. You don’t want to shut out, say a Win98 customer, by using technology that doesn’t let them see your work.
andrew25
6 Oct 2009
In my view video marketing has to be effective. Many people in my view would like to have a short and an effective video messaging content. Video marketing though effective needs to be used precisely and on target customers to be more efficient and effective.