Search Engine Advertising

Pay per click advertising, also known as PPC advertising, is an often-used method of directing traffic to a website.

The basis is that you, as a website owner, pay an advertising company to place a link to your website on other websites or on search engines.

Each time your ad is clicked and a visitor comes to your website, you pay anywhere from 5p to a few pounds depending on the level of competition for the keyword you are targeting on.

Although placing ads on other related websites is very beneficial, it is perhaps even more beneficial to purchase ads that will run on search engines through a service like the highly popular Google Adwords. Continued