Sandbox Site Filter

Google Sandbox is the name which has been given to Google’s new site filter.

It is believed that Google introduced the new site filter to discourage spam sites from adding vast quantities of bought links to a new site to improve page ranking.

Google regard new sites which have masses of links pointing to them from their launch as highly suspicious as the links are oftentimes considered not to be natural.

It is also believed that Google introduced Sandbox to prevent spam sites using a variety of tactics to get high rankings, which could potentially lead to increasing sales, before being banned for violating their webmaster guidelines. Continued