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Search Engine Marketing

Search Engine Marketing (SEM) is an Internet marketing strategy which aims to promote a website by increasing its visibility in the search engine results pages (SERPS).

There are a variety of different marketing methods involved in effective search engine marketing including search engine optimisation (SEO), paid placement and paid inclusion.

The term Search Engine Marketing is used to cover the different activities which website design and search engine optimisation companies use to describe their services and on-line marketing strategies for individuals, businesses and organisations. Continued

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