13 Aug 2013

LinkedIn is a very popular medium for business persons to get noticed among their competitors. Besides, it is an excellent platform to connect with millions of potential customers from all over around the world. This works fantastically if you wish to expand your horizons. However, SEO can largely be the difference between a good and an average LinkedIn profile. As a business man, your main goal is to attract as many customers while still trying to be on good terms with your competitors. SEO can help you immensely on this front, suggests an SEO expert in Australia. Given below is a step by step guide that will help you optimize your LinkedIn profile and garner all the attention from search engines that your business truly deserves.

1.) The Profile URL:
You may find this trivial, but when you create an account with LinkedIn, always look closely at your profile’s URL. To do this, you must simply,
i.) Log in to you LinkedIn account.
ii.) To the left side of the page, you will see a tab labelled, ‘Profile’.
iii.) Select ‘Edit my Profile’ just under ‘Profile.’
iv.) You will be directed to an area wherein you can make changes to your profile.
v.) Just above ‘Summary’ you will notice a section that reads ‘Public Profile.’
vi.) If your public profile has a different URL, which is a combination of some random letters and numbers, you must change it and optimize it with a keyword. The best practice is to use the name of your company or business. Sometimes, you can use your own name as well.
vii.) To make the changes, click on the ‘Edit’ button right alongside your existing Public Profile and make the changes.

2.) Website Links:
LinkedIn provides its users with a very flexible option of adding about 3 links under the website section. Therefore, you must make your choices wisely. These are the links that do get indexed by search engines. Therefore, using them to the best of their ability is a must. LinkedIn takes flexibility to a whole new level as it allows a user to change the default anchor text of the Website Category. To add your own, follow these steps.
i.) Follow the aforementioned steps to edit your profile.
ii.) Once the ‘Edit My Profile’ page is displayed, scroll down to the ‘Websites’ section.
iii.) By default there will be three options displayed
I.) My company
II.) My Website
III.) My Blog
iv.) Click on the ‘Edit’ button alongside any one of these links and you will be directed to a new page labelled, ‘Additional Information’.
v.) You will notice a drop-down menu that reads the default anchor text for every link provided alongside the drop-down box.
vi.) Select one drop-down box and choose the option, ‘Other.’
vii.) Once you do that a text box will appear alongside the drop-down box.
viii.) Use your SEO skills to take advantage of this section. As a rule of thumb, it is best to write the name of your company and include one keyword that holds major importance.
ix.) Repeat this for the remaining two options. Include different keywords every time for best results.
x.) Scroll down. Save changes.
Once you follow these two very crucial steps, you can visit your LinkedIn profile and see for yourself how the anchor text works wonders for you. Following these two steps will ensure a good SEO standing, points out an SEO Expert in Australia. It will not only increase your credibility but it will also ensure that you rank well in search engines results page.

Author’s bio:
Robert Andrews is an internet research analyst and an SEO Expert in Australia. He has worked with several influential personalities and helped them with their SEO needs. He has a professional background in marketing, media and photography. He loves to learn new things and implement them in his daily life.

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Category : Search Engine Optimisation