Social bookmarking is the term given to a method of storing and managing websites and webpage’s by a user saving links to their preferred websites which they want to locate easily or share with others.

As social bookmarking has developed and grown in popularity, many social bookmarking services offer web feeds for their lists of bookmarked pages which are commonly organised by tag groups. This enables subscribers to feeds to be made aware of new bookmarks as they are tagged and shared by other users.

Social bookmarking has a distinct advantage over more traditional resource locators such as search engine spiders as all tag-based classification of Internet resources is performed by people who understand the content of the resource as opposed to software which algorithmically tries to determine the meaning of the resource. Users also have the ability to locate and bookmark webpage’s which have not yet been indexed or noticed by search engine spiders.

Extra features such as the ability to import and export bookmarks from browsers, emailing bookmarks, web annotation and social networking sites have further increased the use of social bookmarking as a website marketing tool which is used in conjunction with search engine optimisation to make a website more visible. Te more frequently a webpage is bookmarked the greater the chances it has of being found.

Using social bookmarking websites as a internet marketing tool also provides the opportunity to find out how many times a webpage has been bookmarked by users on particular social bookmarking websites.

By using tagged keywords, search engine optimisation companies can effectively use social bookmarking to increase the volumes of traffic to a website.

The use of social bookmarking is also used to drive more traffic to a website or webpage as potential and existing visitors to a website can simply bookmark the site without the need for time consuming and somewhat tedious searching of each social bookmarking website.

By having bookmark buttons displayed, a simple click will automatically forward the user to the relevant website or webpage.

Tagging enables users to store the sites they wish to re-visit by using words which they decide for themselves, therefore making retrieval even easier.

Each social bookmark also has the potential of being a backlink to a website. This will help increase traffic to the site and enable search engine spiders to crawl and indexed the site more often.

When social bookmarking services such as the popular Deli.ci.ous are used, the tagged and saved websites can then be seen by other users who have the opportunity to click through to the site or webpage that has been tagged by others. This increases the amount of users who are able to see webpage’s that are of particular interest without having to carry out extensive searches themselves.

Likewise, webpage’s that others have tagged and saved on public social bookmarking websites are shown immediately the moment a new tag is added.

This is how bookmarking becomes ‘social’ rather than just having private bookmarks saved on individual browsers.

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