Online Business News

By incorporating both online and offline efforts, you can create synergy and holistic value for your business branding. The costs of using these tools are substantially less than those of traditional media and can benefit even the smallest of businesses. However, it is suggested that you have a solid website, email list and contact database before delving into Facebook, Twitter etc.

Given the surge of social media popularity and the vast audience it attracts, there is much potential for businesses to grow and become a part of the online conversation surrounding their brand. The business offering can help you set up all you need to use social media to boost your business’s branding online. Continued

One of the biggest false SEO marketing promises is “We will get your site on the front page of Google”. If it were really that easy to be on the first page of Google, everyone would be there, but there is only room for 10 websites for every keyword or key phrase. Ranking in the top 10 of thousands is not that simple.

Google wants to put the most authoritive sites on the first page of any given search result, which is why you frequently see sites like Wikipedia or Cambridge Dictionary at the top of the list. They are reputable authorities with reliable information. If you want to be on the first page, your website needs to be a leading authority in your field, and, unfortunately it is not as simple as paying a few hundred pounds to someone who claims to be such an SEO expert that they can “guarantee” they’ll get you on the first page. Continued

Google has announced the introduction of Google Social Search.

This service is available as part of a new experiment on Google Labs and getting started is pretty simple and straightforward. Login to your Google account and join the experiment christened “Google Social Search” – your job is done.

I honestly believe that the name is a bit misleading, especially in the present context and time. Real time search and social (read twitter) search have been widely discussed and talked about topics recently, and one may take Google Social Search to be related to real time search or twitter search. Well, Google Social Search has nothing to do with real time search or twitter search. Continued

1. Designing a Website With No Planning

Small business owners squander billions every year because they misunderstand the reality of marketing and rush into it headlong – particularly on the internet. A huge amount of this wasted money and effort is being spent on websites that are developed, posted and ignored.

There are numerous disjointed websites that look like they haven’t been updated since 2000, complete with outdated or missing information, broken links and annoying music and animations. These website owners are paying for services that are producing absolutely nothing. Continued

Both written content and images from websites are extremely easy to copy. In the UK there is no official registration method in place to get copyright protection. As long as the original work which has been created falls into the copyright categories including written and pictorial content, photographs, videos, music and art, the owner will not have to do anything to establish copyright. Continued

Choosing a reliable web hosting service is an extremely important aspect of any website. The web hosting company needs to be reliable, efficient and offer a host of essential features.

Factors such as server downtime’s also need to be taken into consideration to ensure the website is running 100% of the time, if not, at least 99.999999%, allowing for any minor glitches that can be instantly fixed. Continued