Linking Strategies

Any SEO (search engine optimisation) professional will tell you that one way links are the key to gaining the best placement on search engines.

However, unless you have an understanding about how search engines rank websites, the idea of one way links may not make any sense to you.

Think about website ranking as a points system, where the website with the most points will rank the highest. Of course, the system goes much more in depth than that, but for our purposes this illustration will work just fine.

Each link to your website will give your website a certain amount of points. Each link you have to other websites will give a small portion of your points to that website – in the end it can make a huge circle.

Although link exchanges can be beneficial, they aren’t always very efficient.

For one thing, some search engines view link exchanges as suspicious, especially if they follow a concise circular pattern. In addition to that, if a site links to you, they are giving you some of the theoretical points. If you link back to them, you are giving them some of those points back, and vice versa.

Although link exchanges are good to participate in, one way text links are much more beneficial and efficient when it comes to improving your website’s standing on search engines.

With a one way link, you are getting “points” to your website without giving any of them back.

There are various ways to acquire one way links.

Blog commenting is known as one of the best way to acquire links, although its popularity is dropping.

Google now recognises the link form known as “nofollow”, which means that none of the “points” (these points are usually referred to as link juice in most webmaster community circles) are passed on through those links.

The nofollow quality is being applied to links at places such as blogs, forums, and guest books.

Nevertheless, there are still alternatives for gaining the much needed one way links for your website.

Some companies provide a service allowing you to buy one way links for your site, although this method has been questioned by some SEO professionals.

Another alternative is to submit your website to free or paid directories.

According to Google, it is totally fine to submit your site to directories, as long as the directory category you are submitting your site to is relevant to your website.

In times gone by, some webmasters have confused link directories with link farms where this is by far not the case.

Most link directories hold high standards, are actually relevant and drive traffic to your site as well as better search engine rankings.

However, you will only find a handful of quality link directories that offer one way links for free; the free links offered at quality directories are oftentimes ‘nofollow links’ and usually require a reciprocal link back to the directory itself.

There are many ways of acquiring one way links, however if you want to achieve high search engine rankings, you need a quality directory submission service.

Looking to buy one way text links? Interested mostly in buying text links in the form of one way links or contextual links? Then look no further.

We welcome you to the home of One Way Links where we have gathered some of best online resources for one way text links and contextual links.

Starting with our very own services before moving on to other online world renowned link services.

At One Way Links we offer a basic yet fantastic directory submission service to nine quality UK directories. We also offer text link ads across several UK websites.

Another service we provide are contextual links. These are available to websites that are of relevancy to the content we publish here at our website.

If you like our content then we invite you contact us for relevant contextual links. Price per contextual link is £20.00.

Please register your interest for all future published content. Spaces per article are limited so first come on a first serve basis.

Text Link Ads are probably one of the most renowned link services in the industry.

They have been establised for several years and are recognised as the place to not only buy text links but also sell text link ads.

Text Links Ads specialise in placing static html links on quality websites. These are quality links from a search engine optimisation point of view.

By visiting the Text Link Ads website you can request a totally free custom no obligation proposal.

Text Link Ads is a member of the Better Business Bureau and also a circle member of SEMPO (Search Engine Marketing Professional Organization).

V7N Offer contextual links at $40.00 per link. The minimum buy is 25 at $1000. V7N also have contextual link sales in quantities of 50, 100 and 200 links.

Unfortunately V7N offer no discounts on buying any of the larger number of their contextual link packages.

All links purchased via V7N are permanent. However, they are not guaranteed to remain in existence if the website is taken over by another company or webmaster.

Links that are pruchased through V7N are placed on blogs so giving a wide variety of categories an niches to choose from for link buying.

For those of you not familiar with contextual linking this is a link that is embedded in a sentence in related content on a blog.

So if the content is about travel then V7N will sell links to the related industry thus giving more relevance to the link itself as it is of the same theme.

BackLinks offer three types of accounts. Accounts include the Link Trade account, Advertiser account(buy text links) and Publisher (sell text links) account.

The Trade Text Links account allows you to search and other websites on the Backlink system and request a link exchange. with a particular website.

The Sell Text Links account allows you to sign and generate extra revenue from your website. This is an automated system where you the webmaster simply place a snippet of code on your site and allow Backlinks to do the rest. ie They find text links buyers, manage link placement and process links payments.

The main account to look out for at Backlinks is the Buy Text Links account. Register an account and start searching for relevant text links for your web site by PageRank and category.

Text links are paid for on a monthly basis and are loaned, not purchased.

Reciprocal links are a mutual agreement between two websites to link to each other.

With times gone by and in desparation to build links, webmasters used to link to any theme type of website just to get as many backlinks to their website in an effort to build link popularity.

Eg; my travel theme website links to your bike theme website and your bike website links back to my travel website.

Nowadays, where reciprocal linking is concerned, it has somewhat waned in popularity as webmasters seek other link building strategies for ther websites.

One of the main reasons for this is webmasters not wanting to owe other webmasters and, this also free’s the webmaster to make changes to their site as and when required without having to fulfill any linking arrangement previously made.

Another linking strategy also often used is ‘three way linking’. Webmasters use this method to link as: site 1 links to site 2, site 3 links to site 1.

This became the new type of reciprocal linking. Webmasters found this method of link building to be better than the original reciprocal link as in the eyes of search engines it created a higher value than 2 websites directly linking to each other.

Link farms or automated linking as it is also known is a group of websites that become members of a link service (free or paid). What normally happens here is that the website owner would add a script to their site generated by the link service and in turn, every member (possibly thousands) would automatically link to your website.

Via the link farm strategy you could literally build tens of thousands of links overnight.

Once upon a time this was an interesting method of building links to your website. However, this is now deemed to be one of the more risky and dangerous methods of building links to a site as it is likely it will do more than good.

Search engines cottoned on to this way of building link popularity and it is very likely that any links gained in this way are likely to be discounted by the search engines with your website possibly being penalised.

One way links and text link ads have become very popular in building links to any website. A one way link is simply a link from site 1 linking to site 2 without site 2 linking back. It is in the simplest terms a one direction link and this type of link is now considered to be far more natural to all the major search engines.

An effective way of building one way links is to write unique articles and have them distribute them to article submission websites.

What is important to realise here is that, and as we have stated, the article should be unique so when submitting your article with a author credit link back to your site you should ensure you have made changes to the article itself to ensure that search engines do not discount your article as duplicate content on the web.

You can also build one way links by joining forums. Oftentimes in forums, once you have made enough posts on the forum you are given permissions to add a link or links to your signature, so everytime you start a thread or make a post you will gain a link to your website.

To make your link building more valuable from forums, it is important to join a forum of the same niche as your website giving your links more relevance in search engines as it will contain similar themed content.

There are many many more ways of building links. However, all link building methods we have spoken about above, plus other methods, we will review in greater detail with more information and resources in our coming posts.